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Twitter’s popularity among web users is certainly non-debatable. Its ubiquitous presence on smartphones and tablets has only added to countless users plugged into social media almost 24/7. For businesses and flourishing brands, even personalities, this translates as an exposure deep well waiting to be harnessed. No wonder many companies and personalities buy Twitter followers to kick start their communities.
Is worth it? Aren’t what people do on Twitter tread on laid back activities like socializing, gossiping and racing for popularity? Gosh, I swear there are times when I cannot begin to fathom what the real deal with companies having Twitter, or in general, what all these tweets are all about. It’s pretty much senseless, if you ask me. People tweet all the nitty-gritty deals of what’s up, what they’re doing – by the minute! I’ve been on Twitter for some time and I’ve deemed it pointless. Up ‘til the tables were turned and I was exposed to the “other side” of things.
The 140 Challenge
When I was a lurker at Twitter, I just lazily and apathetically went over people’s tweets one by one on my feeds. Since I had only a few people I’ve followed, mostly suggested users, and 3 or 4 real life friends (who log on to Twitter once in a blue moon), I was swiftly bored to tears.
Some months went by, my favorite bloggers, cartoonists, revolutionaries, pretty much every interesting people on the web shouted out their Twitter accounts and I felt compelled adding them. Very soon I found myself floored by their smart tweets that never fall short on bomb-diggities – a feat considering the 140 character limit on posts in Twitter. That’s quite challenging!
Time passed and I found myself crafting 140 (preferably less) characters of awesome tweets strong enough to dominate the web.
The endeavor proves to be a sweet struggle, one anybody will likely to enjoy. So this is the magic of Twitter I’ve come to know.
Real-Time Madness
Tweets from all around the world are chirped in real-time. Twitter addicts have turned it into a daily journal. News centers like CNN, BBC and even The New York Times have been ferociously tweeting and hooking up readers. It became a medium for content makers to reach their audience, it became a medium for virality as people retweet or repost content in just a click.
Information being shared on Twitter spreads out in a very wide spectrum that all the tweets collected worldwide spanning numerous years are bottled in a colossal reservoir. People have blurted out “My Twitter followers are better than Google”. True. Try it yourself. Post a question as a tweet and give it a hashtag, or include it on trending hashtags if it applies. People monitoring these topic channels will be quick to chime in and give you the bit of info you need.
Connection, Discovery, Marketing
The nature of conversation exchanges on Twitter has leveraged many businesses. It became a medium for advertising and promotion, even customer support. Twitter is akin to a phone number whereby you can easily reach anyone. The general assumption is if you’re on your phone, then you’re likely to be online on Twitter.
One can harvest a great deal of information on Twitter rather than passively browsing the web. You can discover more interesting topics, websites, and people than just by passively browsing through websites because of the diversity of tweets in your feeds or the responses that flood when clicking on a particular hashtag or trending topic.
It’s akin to never lifting your finger out in feeling the internet’s pulse. Through Twitter you can monitor what’s in, what’s hot, and what matters.
Firms have found a free advertising platform to supplement their paid advertising methods. They found a very nifty platform in Twitter to boost their real-time online presence to build trust and confidence in their target market. Small and medium businesses find buying Twitter followers an ultimate viable method to start being present in their target market’s following to jumpstart engagement strategies. One of the most well-known services offering Twitter followers on the web that offer armies of followers that fit into a business’ ideal market for cheap is BuyRealMarketing.com. This website have gotten some good amount of positive talk lately that it might just be what companies need for their social media strategies.
